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BEYOND THE BOX

BEYOND THE BOX

Beyond the box

BEYOND THE BOX

Beyond The  Box

CLIENT BRIEF:
Mahindra wanted to introduce their vehicles amongst the crowd that frequents the notorious Sonepur Mela, known for its animal trade and cattle distribution. They sought to create an awareness campaign with social and animal welfare at itsheart.

EXECUTION AND IMPLEMENTATION::
Representatives were stationed at various points in the Mela, who invited cattle buyers, vistors and farmers to learn about the Mahindra vehicle, which was cheaper, more sustainable and increasingly convenient, when compared to cattle.

OUTCOME AND ACCOLADES:
4000+ units of Mahindra vehicles were sold to customers who had come to attend the cattle fair, and the campaign engaged with over 15,000+ people in terms of animal welfare awareness and left an indelible impression on the participants of Sonepur Mela.

CLIENT BRIEF:
With the launch of their latest scooter – Hero Destini 125, Hero wanted to aim at women consumers primarily. They wanted to reach out to the people of North-East India and engage with consumers at even the remotest, most inaccessible locations in these states.

EXECUTION AND IMPLEMENTATION::
Abybaby came up with an interactive campaign, where a mobile studio travelled to these out-of-reach locations. People were asked to perform, sing and play music, a practise which is an integral part of their life and culture. The best performances were recorded and promoted.

OUTCOME AND ACCOLADES:
Over 10,000 locals engaged in the campaign, with prizes promised to the top 3 performers. The vehicle became the talk of the town and brand engagement saw an unprecedented spike in locations that were previously considered inaccessible. The event garnered more than 3,000 spectators.

CLIENT BRIEF:
After the launch of several Vodafone mini-stores, the brand wanted to exponentially increase customer foot-fall, brand awareness and customer engagement in these stores with a recurrent and persistent campaign.

EXECUTION AND IMPLEMENTATION::
Abybaby executed a year-long campaign for all Vodafone mini-stores in Kolkata with events, competitions, fairs, exhibitions, giveaways, festival-centirc programmes, specialized programmes, etc. to target different demographics. Both existing and potential Vodafone customers were targeted through a memorable and systematic series ofcampaigns.

OUTCOME AND ACCOLADES:
Brand awareness and footfall in the primary and mini stores quadrupled, and the duration of the mega-campaign ensured long-lasting impressions and brand awareness like none other.