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Mahindra Sonepur Mela

May 9 @ 8:00 am - 5:00 pm

Mahindra Sonepur Mela

Being an agrarian country, it should be no surprise that we have a festival dedicated to cattle and how so! The Sonepur Cattle Fair or Sonepur Mela held in Northern Bihar during the month of Kartik or November, is one of the largest in Asia. It is also regarded as a very auspicious time for Hindus as it is held on Kartik Poornima or the full moon night.

Since Elephant trading is becoming increasingly illegal, most traders get their elephants for pomp and prestige. Horses of fine quality also gallop around for the same reason. The ‘Chiriya Bazaar’ or Bird Market is a space where birds and other small animals can be bought legally. Cow being symbolic of various things in India are also sold as pedigree items as well as other cattle and milch animals. Mahindra jointly with Abybaby Events Private Limited, made a gigantic effort to re-establish the mentalities of people engaging in cattle trade, and emerged with an idea for integrating commercial vehicles of its make. Abybaby designed a beautiful setup and its crew did a fabulous job by providing insight on the people coming to the Mela. The people were briefed about the position of animals in our society and how Commercial vehicles from Mahindra could ease the travel and carriage in Bihar and its suburbs. Although the carriage carrying ability has been largely harnessed by human beings for a long time, Abybaby did a brilliant job to showcase the alternative in today’s date of technology and innovation. A vehicle can easily do the same work and that too much more comfortably than an animal can. Today, where many animals are rapidly falling in the endangered category, we must do all that we can to conserve and treat them well. This was a bright initiative in Sonepur by Abybaby, which not only showcased the appropriate prospects it can shower on people, but also instilled a positive vibe in the lives of many.


May 9
8:00 am - 5:00 pm
Event Category:

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