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WHY YOU MUST USE BTL MARKETING FOR RURAL PROMOTION

In India, rural markets are the markets of tomorrow. They are a big attraction for marketers and entrepreneurs, as the scope of future expansion lie in the development of rural … Continue reading WHY YOU MUST USE BTL MARKETING FOR RURAL PROMOTION

IMPORTANCE OF INNOVATION IN BTL

What is below-the-line or BTL marketing? By below-the-line marketing, we mean a very specific, memorable and direct form of advertising activity, which focuses on targeted groups of consumers. It is … Continue reading IMPORTANCE OF INNOVATION IN BTL